Post by account_disabled on Dec 26, 2023 3:45:26 GMT
Ahas just made a giant leap. No means no French companies under the CNIL microscope A complaint has been made to the French CNIL against CDiscount Allocin and Vanityfair for carrying out cookie tracking despite users clearly refusing consent on their website cookie banners. In a report on Noyb.eu the CDiscount online sales site Allocin movie guide and Vanity Fair fashion magazine allowed hundreds of advertising targeting companies to track their users online activity despite consent refusal.
The report cites Facebook and targeting companies such as AppNexus and PubMatic as being recipients of these cookies who placed tracking cookies after users had clearly objected to any tracking. By using the Cookie Glasses extension data subjects were able to see that their personal information had been made available to a large number of sellers and that the Phone Number List cookies tool had been completely ignored during processing. The groups concerned are theoretically liable to a maximum fine of of their worldwide annual turnover in proportion to the number of persons affected in France. Complying with the CCPA In effect from January st the CCPA has come under increasing scrutiny for its broad definition of how the sale of data applies to digital advertising.
Although digital advertisers use a variety of types of information that may be personal and is exchanged with other companies to fulfil their purpose or services it is unclear to what extent they will comply with the CCPA. Under the standard interpretation of the law a sale is not simply the exchange of California residents personal information for money but for any business value. A publisher passing a device ID to an ad tech firm to fill a programmatic ad impression or an advertiser sharing a list of IP addresses to an agency for targeted advertising could be considered as a sale of data under the law. Or the opposite could be the case However the playing field is unclear.
The report cites Facebook and targeting companies such as AppNexus and PubMatic as being recipients of these cookies who placed tracking cookies after users had clearly objected to any tracking. By using the Cookie Glasses extension data subjects were able to see that their personal information had been made available to a large number of sellers and that the Phone Number List cookies tool had been completely ignored during processing. The groups concerned are theoretically liable to a maximum fine of of their worldwide annual turnover in proportion to the number of persons affected in France. Complying with the CCPA In effect from January st the CCPA has come under increasing scrutiny for its broad definition of how the sale of data applies to digital advertising.
Although digital advertisers use a variety of types of information that may be personal and is exchanged with other companies to fulfil their purpose or services it is unclear to what extent they will comply with the CCPA. Under the standard interpretation of the law a sale is not simply the exchange of California residents personal information for money but for any business value. A publisher passing a device ID to an ad tech firm to fill a programmatic ad impression or an advertiser sharing a list of IP addresses to an agency for targeted advertising could be considered as a sale of data under the law. Or the opposite could be the case However the playing field is unclear.